BrightHouse was the largest rent-to-own retailer in the UK with 245 stores. It provided home electronics, domestic appliances and household furniture to customers on affordable weekly payments.
As an in-house digital designer at BrightHouse, my main role was to create marketing email designs and then build responsive email templates using HTML and CSS. I used Adobe Photoshop to produce engaging designs that met the brief from the marketing/CRM team. The purpose of these emails was to highlight the choice of products that BrightHouse offered and to promote the latest prices to customers.