ConeRQ is bespoke traffic management software that can be customised to the needs of any companies working in traffic management and carrying out jobs on location. It is used to manage jobs from conception to completion, and designed to be mainly used on a mobile device.
My role in this project was to create the branding and marketing for ConeRQ. When designing the logo, I wanted it to reflect the target market and the nature of their work. I went with the design of the arrows to represent road/traffic signs, and they point in the direction of the name and subtitle in the natural direction in which we read. I chose a simple, clean looking typeface and a complementary colour scheme to look modern and professional.
Additionally, I created a Squarespace marketing website for ConeRQ to advertise its key features. I took screenshots and created phone mockups to display the main elements of the software. I also sourced relevant stock imagery to represent the industry.
Website: www.conerq.com
Appdrawn attended Traffex, a road maintenance, traffic management and road safety exhibition event. I used Adobe InDesign to create some ConeRQ pop-up banners for our stall.